Amazon Advertising Strategist
Blue Wheel is a new breed of omni-channel digital commerce agency that services brands from click to ship.
Blue Wheel's core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof.
Blue Wheel's best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion.
We're one of Inc.
Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
As a Marketplace Advertising Strategist, you use your expert, up-to-date grasp of marketing strategies and best practices to manage campaigns from concept, execution, and analysis.
You will run Amazon strategy, collaborating with account stakeholders (from theAdvertising Specialist, Team Lead, Manager, 360 Strategist, and VP of Advertising) to ensure a powerful marketing strategy is deployed using your expert Amazon knowledge.
You are responsible forbudgeting your accounts, identifying optimizations that will help track to your clients' goals, and delegating tasks to the Advertising Specialist.
You will work with the Advertising Specialist on your accounts to ensure campaigns, account audits, and Search Term Isolation areexecutedcorrectly and on time, while applying account learnings to each.
You are also the Amazon Strategy SME on client calls, owning all things Amazon.
Lastly, you work closely with account stakeholders to ensure we are on track for our clients' goals and looking holistically at our metrics.
In the 1st month, you will oImmerse yourself in BW's culture, team and digital marketing philosophy oTrain alongside team Strategists and Leads to learn Search Term Isolation and familiarize yourself with Blue Wheel's best practices.
oTake a deep dive into the assigned client's business needs and objectives.
oAudit your assigned clients based on insights from the account.
Familiarize yourself with BW's project management system.
Sharpen your skills in Month 2 by Learn our proprietary ad tech, Companion, and how to execute Search Term Isolation Familiarizing yourself with Walmart, Instacart, Criteo, eBay, and DSP Interfaces.
Taking the lead on advertising strategy, and assisting in implementation, delivery, and execution of deliverables.
Become the owner of budget management and KPI performance on your book of business.
Execute in Month3 by Assist in developing, coordinating, and implementing marketing strategies across advertising platforms.
Assist in the creation of quarterly and annual business reviews, owning insights pertaining to advertising performance.
Being proactive within your book of business and assign tasks as necessary to the advertising specialist.
Desired Skills & Experience 1
year experience overseeing implementation or managing and executing pay-per-click advertising campaigns on Amazon.
1
year experience in an agency environment preferred Knowledge of Amazon's Seller and Vendor Central platforms Proven results in digital strategy and paid advertising within the e-commerce space Bachelor's degree in Marketing, Communications, Business, or related field Proficient in Microsoft or G-Suite tools preferred The smallest detail is your favorite detail! Self-driven with the ability to work independently Able to complete tasks and delivered results in a fast-paced, deadline-oriented environment Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations $50,000 - $55,000 a year Recommended Skills Auditing Business Requirements Communication Digital Marketing E Commerce Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
Blue Wheel's core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof.
Blue Wheel's best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion.
We're one of Inc.
Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
As a Marketplace Advertising Strategist, you use your expert, up-to-date grasp of marketing strategies and best practices to manage campaigns from concept, execution, and analysis.
You will run Amazon strategy, collaborating with account stakeholders (from theAdvertising Specialist, Team Lead, Manager, 360 Strategist, and VP of Advertising) to ensure a powerful marketing strategy is deployed using your expert Amazon knowledge.
You are responsible forbudgeting your accounts, identifying optimizations that will help track to your clients' goals, and delegating tasks to the Advertising Specialist.
You will work with the Advertising Specialist on your accounts to ensure campaigns, account audits, and Search Term Isolation areexecutedcorrectly and on time, while applying account learnings to each.
You are also the Amazon Strategy SME on client calls, owning all things Amazon.
Lastly, you work closely with account stakeholders to ensure we are on track for our clients' goals and looking holistically at our metrics.
In the 1st month, you will oImmerse yourself in BW's culture, team and digital marketing philosophy oTrain alongside team Strategists and Leads to learn Search Term Isolation and familiarize yourself with Blue Wheel's best practices.
oTake a deep dive into the assigned client's business needs and objectives.
oAudit your assigned clients based on insights from the account.
Familiarize yourself with BW's project management system.
Sharpen your skills in Month 2 by Learn our proprietary ad tech, Companion, and how to execute Search Term Isolation Familiarizing yourself with Walmart, Instacart, Criteo, eBay, and DSP Interfaces.
Taking the lead on advertising strategy, and assisting in implementation, delivery, and execution of deliverables.
Become the owner of budget management and KPI performance on your book of business.
Execute in Month3 by Assist in developing, coordinating, and implementing marketing strategies across advertising platforms.
Assist in the creation of quarterly and annual business reviews, owning insights pertaining to advertising performance.
Being proactive within your book of business and assign tasks as necessary to the advertising specialist.
Desired Skills & Experience 1
year experience overseeing implementation or managing and executing pay-per-click advertising campaigns on Amazon.
1
year experience in an agency environment preferred Knowledge of Amazon's Seller and Vendor Central platforms Proven results in digital strategy and paid advertising within the e-commerce space Bachelor's degree in Marketing, Communications, Business, or related field Proficient in Microsoft or G-Suite tools preferred The smallest detail is your favorite detail! Self-driven with the ability to work independently Able to complete tasks and delivered results in a fast-paced, deadline-oriented environment Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations $50,000 - $55,000 a year Recommended Skills Auditing Business Requirements Communication Digital Marketing E Commerce Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
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